Executive Leadership Conference
Experience:
Over two days, 2000 participants stretched their thinking around conservation, geopolitics, terrorism, human trafficking, space travel, personalized medicine, and quantum physics in over 27 sessions. Our client asked us to create a powerful visual experience to reflect the myriad of ideas presented and drive traffic to the expo hall.
Solution:
Impact:
Graphic recording maps were displayed in the central expo hall. Attendees could take photos, review, and discuss what they heard. The buzz around the graphic recordings was exciting and at times we could barely move through our space as everyone rushed to take photos during breaks.
A collaboration wall alongside the graphic recordings allowed us to engage the group highlighting who inspires them, misperceptions they would change in the world, and the vision they’d like to see become reality.
Traffic between sessions was dramatically increased to the expo halls.
The graphic recordings provided a visual repository of the great content the group heard over two days.